Hi, I’m Shez, owner of DEEN Boutique. My journey began in May 2008, and since then I’ve truly enjoyed every part of building and running my small business. From curating high-quality, affordable pieces for my clients to fulfilling orders and providing exceptional customer service, every part of this journey has been rewarding. Fashion has always been my passion, and I wouldn’t trade this experience for anything.

Over the years, I’ve opened two boutiques and launched one of the very first pop-up shops in Downtown Jersey City. From March 2022 through October 2025, I was grateful for the opportunity to expand into Bayonne, New Jersey, where I opened two additional boutiques that also created space for other entrepreneurs to grow and showcase their own small businesses — an experience I’m incredibly proud of.

Beyond business, I’m a proud mom of two amazing boys, a fashion lover, and a firm believer that shopping is the best kind of therapy. I enjoy traveling, cooking, sipping champagne, and most of all, continuing to grow a business that I’m deeply passionate about every single day.